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Insurance Auto Auctions Launches CarKeyword App for Apple iPhone

June 12, 2013

For Immediate Release
Jeanene O’Brien
Vice President, Marketing
+1-708-492-7328 (USA)
www.iaai.com

Insurance Auto Auctions Launches CarKeyword App for Apple iPhone
– Free, Easy-to-Use App Tracks Automotive Metrics and Keyword Search Trend Data –
– Allows Multilingual Customers to Make Smart Decisions in Auction Process –

Westchester, Ill. — Insurance Auto Auctions, Inc. (IAA), the leading live and live-online salvage auto auction company and wholly-owned subsidiary of KAR Auction Services, Inc. (NYSE: KAR), today announced that it has launched the CarKeyword App for Apple iPhone, which can be downloaded free of charge through the Apple App Store, beginning today. CarKeyword includes search data features to track key words and help customers make smart buy-or-sell decisions through the convenience of their mobile devices. Optimized for iPhone 5, CarKeyword is the first App of its kind to be offered in Polish, Spanish, Arabic and English.

IAA designed the CarKeyword App to help customers anticipate increases in auction prices and make more informed buy-or-sell decisions by using keyword search terms to track automotive trends. Information is localized for users, displaying language and reading orientation that matches the user’s iPhone language settings. For example, last week the top key word in the United States was “BMW” but “Honda Civic” moved up to #3 and has been trending up for 4 weeks. The CarKeyword App tracks keywords based on a number of variables, and displays them for users in an easy to use, easy to access format. Some of the additional specialized capabilities and features of the App include:

  • Popular tab allows users to scroll through the top 300 keywords (e.g., car searches) by volume
  • Countries tab allows users to easily search for the most popular and trending keyword search terms exclusively from users of IAA’s auction website in their home country
  • Rising tab allows users to view the 300 fastest increasing keywords over time
  • Search key allows users to quickly locate a keyword
  • Keyword buttons allow users to view a graph of each keyword’s rank by volume over time. Users can print or save the graph, as well as share it through social media channels.

“We continue to expand in geographic markets and enhance our abilities to meet our customers’ growing needs, and our new App allows multilingual users to make informed and knowledgeable decisions in the auction buyer/seller process,” said Tom O’Brien, chief executive officer at Insurance Auto Auctions, Inc. “We are pleased to be offering the first App of its kind in the U.S., United Arab Emirates, Mexico and Poland. CarKeyword is the next step in offering a best in class buyer/seller experience — users are able to access a robust database of used car trends for market that allows them to stay ahead.”

CarKeyword is the latest in a number of Apps from IAA. In February, IAA launched I-Pay through its IAA Buyer App for Apple, which was the first to introduce payment services for salvage buyers via an App in the industry. IAA also recently expanded — and iPhone5 optimized — its Mugshots Parking Lots App, which provides users with photographs of cars, trucks, vans, and SUVs for every year, make, model, and series.

IAA service representatives are available to assist users with the App as well as website-related activity and all aspects of the registration and buying process. To contact a representative, please call (Toll Free) -877-937-4243 or (Toll Call) 708-492-7080.

To learn more about the CarKeyword App, go to www.CarKeyword.com

Download the CarKeyword App from the Apple store here http://appstore.com/carkeywordfree.

About Insurance Auto Auctions, Inc.
Insurance Auto Auctions is the leading live and live-online salvage vehicle auction company and a wholly-owned subsidiary of KAR Auction Services, Inc. (NYSE: KAR). Headquartered in Westchester, Ill., USA, IAA has over 160 auction facilities throughout North America offering towing, financing and titling services. With the most auction facilities in North America, IAA provides registered buyers from around the globe with millions of opportunities to bid on and purchase donated and salvaged vehicles. Since 1982, IAA has sold millions of vehicles through its weekly auctions for insurance companies, fleet and rental companies, financing companies, charity organizations and the general public. With a talented team of over 2,000 employees, IAA is committed to providing customers with the highest level of services in the salvage auto industry. Go to www.iaai.com to learn more, and follow IAA on Facebook and Twitter.